Piccadilly Lights, one of the UK’s most iconic landmarks and a globally-recognised advertising space has been having a makeover, and re-launched in October 2017.

Landsec, the owner of Piccadilly Lights, contracted EDS to replace the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors, such as the weather or temperature. This feature enables brands to display creative and innovative content, such as weather-appropriate clothing.